In the early showing of Michael Jordan's true talent after he won his first MVP title and Championship with the bulls he released his first signature shoe, the Air Jordan I , the the NBA immediately stepped in and banned the shoe because they featured "non-regulation" colors, the rule stated that all shoes worn by players must be white. Keep in mind that back in these days there was no such thing as "swagger" in the Basketball world, they all for the most part wore the same shoes, they didn't have signature wristbands, shooting sleeves, calf sleeves, headbands it was just classic basketball apparel. Jordan ignored the ban of the shoe and rather chose to pay a fine for every single game he wore them in until they revoked the rule, a very bold statement from such a young star in the league. This young star started the one of greatest shoe company's in history, and was responsible for the shoe boom that followed, and was branded by one of the most iconic recognized symbols in marketing history, Air Jordan.
Since the release of the Jordan I, he has released 58 different versions of shoes, he releases signature shoes made by current NBA All-stars. His shoe brand is a worldwide phenomenon and it is the sole creator of the "sneaker head image". For example, a barber in New York owns over 1100 pairs of shoes, he spends nearly half his salary on shoes, some pairs worth up to $10,000 dollars. He said this collection started after the first pair of jordans released and he has fought to collect as many pairs of Jordan's he can get his hand on. In his shop he has hung this clock up showing the first 12 pairs of Jordan's made, these shoes are so rare that the net worth of all the first 12 is over $70,000 dollars.
Jordan is the single most successful shoe brand in history and it continues to grow even after Michael Jordan has left the game of basketball forever, his greatness continues even after his career is over which symbolizes the brand of Jordan and how he truly revolutionized the sport of Basketball.
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